Guiding Principles
- We believe that the more our customers know, the more we can achieve together. We spend time educating our customers and working with them to build an overall plan to address their online marketing goals.
- We have an entire menu of services. Buy as much as you need. We can do the whole thing - build a plan and implement it - or we can be part of the team - working with your internal team or your web design group.
- We want you to have as much control over your website as you want. We build the ability for our customers to upload new information or edit the existing website content through an easy to use content management system.
Don't Build a Website Before You've Planned for It
A typical website design quote addresses how a website will look. It addresses look and feel, but does not consider how your website works with your Facebook presence, your blog, your partners' websites - the whole picture. In the end you will have a website, but it will be invisible to search engines and the rest of the world. Soon thereafter you wise up and wonder where the traffic is. You bring in a web marketing specialist to fix the problem. Sometimes the fix is more expensive than the original solution.
- Why didn't the process start with the Internet Marketing specialist?
- Why didn't the website designer start with a marketing plan?
