Landing Pages

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Landing pages are typically used with paid search campaigns. Good landing pages can:

  • Help convert visitors into customers by ensuring that the landing pages make your product or service look as compelling as possible
  • Lower your pay per click campaign cost by helping to increase the Quality Score on your Google PPC campaigns.

Blue Sky Web Marketings best practices include:

  • Planning for your paid search campaign
  • Implementing the analytics reporting to measure how the effectiveness of your landing pages
  • Creation of landing pages that fit your campaigns
  • Implementing an A/B testing scheme involving the use of multiple versions of a landing page to find the most effective landing page design